According to the article, it’s a first in the league.

Check out the Associated Press piece here:

http://www.phillyburbs.com/news/news_details/article/678/2009/september/08/nj-nets-to-add-sponsor-logo-to-practice-jerseys.html

I shared my thoughts on this last month, but it feels great to see a good beat writer like The Record’s Al Iannazzone share his voice on the Nets new promotion this season.

Check it out:

“People will come to see LeBron, Kobe and Wade regardless, but you’re inviting fans of the opposing team to openly cheer for them and wear their jerseys in your building to boot.

James is going to look in the crowd and see more than half of the nearly three-quarters filled Izod Center wearing his jersey. It will almost feel like he’s in Cleveland. Something is wrong with that.”

You can read the full story here:

http://www.northjersey.com/sports/pro_sports/56825147.html